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Dongfeng Town
2009-11-09

Dongfeng Town, located in the north of Zhongshan, is a major satellite town in the Pearl River Delta Economic Zone. It enjoys convenient road and sea transportation. State Highway 105, Provincial Highway 364, Xiaolan branch of the Pearl River and Jiya Watercourse go through the town. The town covers 54.8 square kilometers in total with a registered population of 71,500, 1 community committee and 12 village committees.

Dongfeng Town implements the strategy of developing economy and industry and promotes balanced, harmonious and rapid development. In 2006, the GDP of the town reached 3.47 billion yuan, an increase of 25.3%; the industrial and agricultural output value was 13.5 billion yuan, of which 13.2 billion came from industrial output, both over 31 percent growth over the previous year. There are more than 5,000 private enterprises, of which more than 2,000 are industrial enterprises. The town’s major industries include small household appliances, petrochemicals and heavy industry. Dengfeng Town is famous for small household appliances at home and abroad and it is the world’s largest production base of electric fans, automotive burglar-proof alarm systems and reversing radars for cars. It is also an important base of gas production. In recent years, Dongfeng Town has received many honors, such as Small Household Appliances Base of China, Specialized Town of Small Household Appliances of China, National Sanitary Town, Town of Education of Guangdong Province, Civilized Town of Guangdong Province and Town of Industry of Zhongshan City.

At present, the town owns 25 national and provincial famous brands including two well-known national trademarks. The town has become one of towns which possesses most well-known brand names and trademarks.

Dongfeng Town strives to build a service-oriented government and the investment climate is always improving. The Town has focused on the construction of roads, bridges and other infrastructure. As a result, the town takes on a new look: various improved facilities, political stability, social harmony, and strategic location make a perfect investment destination.

Dongfeng people are cooperative, pragmatic, pioneering and enterprising. They keep pace with the time and provide preferential policies, simple procedures, integrity and considerate services. They welcome people from home and abroad to visit and invest and would like to work together for a bright, civilized, prosperous, wealthy and harmonious future.

Six advantages of Dongfeng small household appliance industry

Dongfeng Town keeps increasing its industrial competitiveness and actively accepts the industrial extension from nearby cities. It makes active efforts for integration of the Pearl River Delta industrial zone and promotes the development of Dongfeng small household appliance industry with advantages of the industrial division.

A. Leading enterprises

Dongfeng Town makes efforts to cultivate leading enterprises and make them an important base for industrial grouping. Further they will promote the development of other enterprises in the chain. At present, the town possesses 25 national and provincial well-known brand names and brands exempted from inspection

B. Full line of production

Dongfeng Town has a full range of small household appliances, including small kitchen appliances, small household appliances and other a hundred kinds of products. After it has become Small Household Appliance Industry Base of China, the grouping tendency has become even more obvious. Guangdong Midea Electric Appliance Manufacturing Co., Ltd. manufactures more than 300 kinds of electric fans and enjoys the world's No.1 production and sales volume. In recent years, it also produces air-conditioning fans, air fresher, humidifier, vacuum cleaner and other products. Today, small household electrical appliances produced in Dongfeng are sold to all over the nation and over 100 countries and regions in the world.

C. Manufacturing resources

Dongfeng Town is characterized by a strong manufacturing advantage. It is now the world's largest manufacturing base for electric fans, the world's largest automotive burglar-proof alarm system, reversing radar production base and an important production base for gas appliances. Currently, Dongfeng Town has over 1000 enterprises involved in small household appliances industry and provides supporting services. Because of the short procedure cycle in design, shaping, molding and production of small appliances, Dongfeng Town has formed a specialized industrial cluster with large-scale enterprises as the cornerstones, small and medium enterprises as supporting forces.

D. Technological innovation

Dongfeng Town addresses the establishment of public technical service platform for the featured industries: Dongfeng Town Small Household Electrical Appliance Technology Center provides management guidance and technical support; Dongfeng Town Enterprise Information Service Center provides ERP design, management consulting and other services; Dongfeng Town Industrial Design Center takes on the function of new product development, product planning, industrial design, product design and provides services like new product development and planning, organization and implementation of industrial design, conversion from industrial design to product, and packaging design services. The three major service centers are in collaboration with each other and promote each other. As a result, they constitute a perfect service system for technological innovation of Dongfeng small household appliance industry.

E. Modern logistics

Tianrun logistics market, currently the largest in Zhongshan City, is a large modern logistics market in the PRD region. There are over 150 logistics companies in the market. At present, Dongfeng Town has more than 300 logistics enterprises and transportation can be done by road, by train, by air and other modes, which cover all domestic cities, as well as Russia, Ukraine and other neighboring countries and regions.

F. Trading platform

Dongfeng Electronics Trading Plaza, with 600 shops and booths, covers an area of more than 40,000 square meters. It has become a more influential and competitive direct-sale market in the West Bank of the PRD region, as well as an important exchange and trading platform for both Dongfeng small household appliances and the domestic and foreign circle.

G.Investment climate and supporting facilities

In recent years, the town has raised over 600 million yuan for infrastructure construction such as roads, bridges, plazas, gardens and so on and as a result, an excellent investment climate has been formed.

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