Zhongshan has taken the lead and started a 5-year moral campaign with involvement of people since September 20, 2011. It aims to encourage and search the common cherished value among the 3-odd million Zhongshan people. During the five years’ campaign, Zhongshan has won the honor of “national civilized city” four times and nearly 300 people have appeared on the honor scroll of “Zhongshan Good People”.