The construction of Huifeng Shopping Park officially kicked off on Jun.10. Aiming to pull consumers back to brick-and-mortar stores from online stores, the 10,000-square-meter shopping mall goes out of its way to be different from conventional shopping malls in architectural appearance and format portfolio. Featuring consumer experience, the shopping park plans to include an amusement park for children, a giant screen theatre, a movie theme park, an infinity pool and water-based playground, and 24-hour dining halls and bars.