Going to movies is a relaxing option for Zhongshan people to celebrate the Spring Festival. During the first three days of the traditional New Year, the 49 cinemas in Zhongshan City sold 250 thousand tickets and got 8.60 million yuan ticket sales, a slight fall in contrast with the 270 thousand tickets and the 10.477 million yuan ticket sales of last year. It maybe means people had more options to spend the festival and more people would rather go outdoors or start a trip. In addition, there were 13 new cinemas in 2016, most of which were situated in towns. They might distract the moviegoers of the urban cinemas.