The month long Zhongshan Dachong Rosewood Furniture Direct Sales Festival 2021 came to a successful conclusion on October 27.

According to the organizing committee, participating physical stores attracted over 200,000 consumers and tourists, similar to the last time the event was held.

Due to the COVID-19 pandemic, the number of intra-province merchants dropped sharply, but the number of consumers from cities in the Pearl River Delta nearly doubled.

Online platforms such as "Cloud Dachong" and official WeChat accounts of media agencies attracted over 6 million viewers and promoted the event to the national market.

Eighteen premium redwood furniture enterprises in Dachong and merchants in the Chinese Rosewood Culture Expo City obtained sales revenues of over 150 million yuan, an average of 25% higher than last year.