The 28th China Small Electrical Appliances & Household Products Fair kicked off at the Huangpu International Convention and Exhibition Center in Zhongshan on August 6.

The exhibition lasted for three days, and nearly half of the over 500 exhibitors were from Zhongshan. Among the tens of thousands of products on display, kitchen and toilet products with high-temperature disinfection and sterilization functions, air purifiers, and other health-related appliances were most popular with consumers and purchasers.

In order to enable buyers who failed to show up to experience the exhibition in person, the organizers also carried out influencer marketing campaigns on "Nahuomall.com" and "Toutiao" platforms during the fair.