During the Chinese New Year holiday from January 28 to February 4, Zhongshan received over 2 million tourists, up 10.16% year-on-year, and saw a total tourism revenue of 1.137 billion yuan, up 12.35% year-on-year.

The upgraded Zhongshan Movie Town, for example, offered folk performances in the daytime and lighting shows at night, bringing audio-visual feasts of tradition and modernity to residents and tourists.

From January 28 to February 4, Zhongshan Movie Town attracted over 80,000 visitors, with a year-on-year increase of 160%.

Similarly, the renovated Sunwen West Road pedestrian street became a top destination among tourists, with 10,000 people visiting every day on average.

The Year of the Snake-themed Spring Festival carnival featured local delicacies such as Shiqi pigeon and chrysanthemum cheese cakes. Qiyuan Restaurant, for instance, was able to sell over a thousand pigeons in a single day.

Chinese New Year's concerts took place for six consecutive nights at the Xiangshan Theater, with artists from Hong Kong showing up to bring the events to a climax.