Visitors admire a wax statue of Confucius at the Zhongshan Pavilion. (Photo/Miao Xiaojian)

The 19th China (Shenzhen) International Cultural Industries Fair (ICIF 2023) opened at the Shenzhen International Convention & Exhibition Center on June 7. The Zhongshan Pavilion featured the theme "Prosperous Culture of Zhongshan, Ancient Charm of Xiangshan".

The Zhongshan Pavilion is divided into four areas for enterprise display, intangible cultural heritage items, culture and tourism, and project negotiation. It showcased Zhongshan's achievements in cultural enterprises' branding and innovations in culture-tourism integration through physical displays, videos, and digital presentations.

The Zhongshan Pavilion features a combination of the charm of arcade culture of the ancient Xiangshan and modern technology, and creates a strong sense of culture, technology and history.