The 8th Zhongshan Book Fair has witnessed an attendance of 200,000 person-times, which stays at the same level of the previous year. After 8 year’s development, the Book Fair has entered a lukewarm stage under the double impact of mobile phone reading and online book purchasing. Despite all that, the Book Fair still has added some thick and heavy brushes to creating a citywide reading atmosphere as a must-visit summer activity for Zhongshan citizens. Also, as the most popular fair of Zhongshan, discussion of approaches to breaking through its bottleneck and combining commerce and culture has become a heated topic for the exhibiting booksellers, publishers and readers.